Tomorrow morning very early I'm leaving for Milan again, I came back late Friday evening and it has been nice to have had four days with the family and all that after four hectic days of work. I work with four people from the ad agency Armando Testa (which is one of the biggest in Italy) on the two catalogues, I'm doing what could be called the impact photos while another photographer is shooting the product photos in parallel.
Last week we shot Christmas baskets filled with choice food and wines and such, fine wines, chocolates and champagnes a go go and this week we are shooting flowers and a selection of gifts. And a Christmas tree obviously! In my shots, I have to transmit a feeling rather than a product and I have to say that it is pretty fun and there is a lot of freedom for me to interpret what I see. But I obviously work closely with an art director, well two actually but the one I have on the set is called Fabio and we work really well together, sharing about the same vision of what we are shooting. Everyone I deal with is great actually, the guys from Armando Testa and those who work in the studio I work in, the latter are almost treating me like a queen or at least that what it feels like to me.
The studio space is beautiful, I use the white part which is very relaxing and filled with nice pieces, mostly modern design but also some nice modern rustic stuff. I live in a home filled with things that we desperately are trying to get rid of so I find the sparse environment incredibly relaxing and it makes me realize that I need to throw out a lot of things, we would gain lots and lots by it.
I stand on my feet all day long and although I don't use my body very much, I am knackered by the end of the day because of the concentration I need to 'employ' for the 9-10 hours I spend in the studio but I think I will get used to that during the next three weeks. This is just a short report because now I have to go and shoot the last of the things I brought with me here and then I have to go and get my train ticket as well. I will report more next week if you still are interested!
All photos and original text copyright: Ilva Beretta 2005-2011. If you re-post a recipe, please give credit and link to recipe on this site. About photos, please contact me. (luculliandelights AT gmail DOT com)
This is so cool, what an amazing job. you're an amazing person, so this job fits you just right! Lots of success for the coming weeks.
ReplyDelete"If we are still interested?" Did we ever become un-interested or bored ;) ?!
ReplyDeleteGood luck with everything!
Congratulations Ilva. I know it is tiring travelling up and down, but I know you're enjoying yourself and thriving on doing what you love.
ReplyDeleteIt sounds very exciting. I hope we get to see some of the photos when you're done.
ReplyDeleteGood luck, Ilva,
ReplyDeleteso good to hear that they are treating you right!
<span>Still interested?? Of course we are :) ..an amazing job to take on, and you do it justice .. well done :) </span>
ReplyDeleteWowza! How wonderful to hear this Ilva! I think you're doing great! I guess it's so tiring but at the same time you'll get lots of energy -and inspiration- from it. Soul warming!! Kudos!! (And yes, of course we're interested!)
ReplyDeleteWoot! Congrats on such a great job and congenial people to work with! Many bloggers are likely envious of what you are doing...its good to be reminded that it is hard work, too. Totally interested! Waiting for another report when you get a chance to draw breath ;)
ReplyDeleteAdding my vote to the cry 'very interested'.
ReplyDeleteI enjoyed reading about your work. More, please.
ReplyDeletePaz xoxo
Congrats! I tried to google what the odds are for a blogger to become a successful and in-demand professional photographer, but it is such a rarity, I couldn't find anything! So Ilva, you have defied the odds, and we - your readers - know just how hard you have worked to achieve this moment of success. All those times that blogging seemed like a chore has now paid off - in the form of a fabulous photo gig, with many more to come, for sure.
ReplyDeleteSavour the rewards of the direction life pointed you in, and .... we'll be able to say 'we knew you when' ... !
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ReplyDeleteSo absolutely fantastic! Congratulations, Ilva... and, yes, keep sharing - loving every bit of it.
ReplyDeleteMen guuuuuud vad kul Ilva!!! :* vad du är bra! Lycka till med resten och hoppa de ger dig en riktigt fet check för dethär :-$
ReplyDeleteYES! Interested! And you ARE a queen! Jättejätteroligt för dig och du har verkligen fått jobbet för att du förtjänar det. Bara så du vet.
ReplyDeleteI am new to your blog but enjoy it very much...not only for the delectable recipes but the gorgeous photos. Your new photography job sounds so fun! I do bet your home is filled with many beautiful things and can understand why you would like to pare down but please don't throw them out. Many here in the US and around the world are following the movement of Reduce, Reuse and Recyle whenever we can. So please, donate, sell or give away what you find no longer useful. Someone else will love you for it and so will Mother Earth! :)
ReplyDeleteHey Ilva, can I come and hold your camera bag next time! I de-cluttered some stuff from home this week, to use as props in a building project I've just finished, mind you, it all came out of the loft, as there are some things you just can't bere to part with ;o)
ReplyDeleteCongratulations dear Ilva!
ReplyDeleteCata